The eternal cycle begins

Regrettably ist nearly hopeless to update the office at home, that the owner is happy with his facilities. Because of the high costs of the single pieces, the office will be updated piece by piece. When the list is completed at last the first defective devices happen. The printer smears or is too slow the game controller is bad, too. Its a fact, that every day new and better items established on the market, which are better then yourselves. So, this is the beginning of the never ending cycle because every item will be replaced by a new one, which is bigger, better, faster…

Much of the attraction of e-books is that they can be bought and received instantly. There is (or should be) no shipping delay. Within minutes of reading your great sales copy, someone should be able to purchase and download your e-book on the spot.

If your business is not set up for e-commerce, someone else who is set up for it will get your sale. If you think you can just wait to get an e-mail order and reply with your e-book as an attachment, then you just don’t get it. So forget completely about taking phone orders or fax orders for your e-books.

Instant e-book delivery is the way to go. Not only is the customer a happier customer because your e-book can be delivered on the spot, but you save yourself printing, shipping, and postage costs.

To deliver your e-book on the spot, you will need to set up your business for e-commerce. This means you need a shopping cart. I use Kick Start Cart (http://www.KickStartCart.com) to sign up for your own account or to get more information about this great system. You can also get a free e-book on how to choose a good shopping cart and delivery system by visiting the following website: http://HowtoUseaShoppingCart.com

As a bonus, when you have your shopping system established and it’s ready to go, you can use it on an infinite number of websites, to sell an infinite variety of e-books. The more sites you configure with your shopping system, the cheaper your costs are per site.

You should know that you can sign-up with services that will sell your e-books for you, but the smart money is on using a one-stop shopping system on your own sites. You can configure them easily to deliver your e-book and you can start pulling in sales and giving customers what they want, when they want it.

Tom Antion is a success story in Internet marketing. He can show you how he makes a fortune promoting products and services online. For more information and a list of great resources, go to Internet Marketing Solutions.

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The next step is to construct a site; however there are still crucial things to do. Search engine optimization is absolutely essential. Here SEO Elite information comes in. This program analyzes competing internet sites and can advise you exactly what you need to do to have good rankings in the search engine listings. With programs like SEO Elite, info produced from the application suggests where to find links, what words and phrases to concentrate on, and information on where and how to submit articles. In a nutshell, the results generated are similar to the suggestions you may get from an experienced SEO specialist.

When you have decided on your niche market segment, design some advertising, and your internet site is completed, then it’s time to elevate your search engine rankings. You’ll collect regular payments and wonder why you ever doubted that this type of marketing could work for you!

Visual impairment or vision impairment is loss of vision (to an individual) to such an extremity as to be recognised as being a disability. Such loss of vision results from either disease, trauma, or congenital or degenerative conditions that cannot be corrected through established methods, like surgery, medication, or wearing glasses.

Nevertheless, there are a number of products available for the visually impaired to aid those with visual impairment with their day-to-day life, like Magnification products for the visually impaired, and screen readers to aid those with visual impairment in browsing the internet.

A problem the visually impaired have with bricks-and-mortar shopping is that many outlets do not consider visual impairment, and so frequently disregard the opportunity of getting further sales from this segment of society. For Instance, signs are designed using hard-to-read lettering, store lighting is dim, or the shop is sprawling with products, making it awkward for the visually impaired to walk around. Assisting the visually impaired helps your business as you admit a fundamental section of the population into your range of potential customers.

It is great to know that the government of the UK are recognising the requirements of the handicapped progressively through the The Disability Discrimination Act (DDA).

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That’s what the old saying tells us, right?

Yet, why doesn’t the wisdom of this expression enter our minds when we think of calling our inactive accounts?

For instance, yesterday was my chance to test this notion, and I did it by phoning someone with whom I haven’t spoken in at least a year.

And by rights, I suppose I should have been reluctant to make contact, because our prior interaction was one in which I declined his offer to do business on the ground that I couldn’t make a decent profit from it.

Anyway, I got on the phone, and when he answered I didn’t expect him to be glad I called. As it happened, I was glad to hear his voice!

I missed speaking with him because he’s an upbeat guy, and has a pretty good sense of humor.

So, we had a very positive, five minute chat, caught up on things, and now I know I can call him in the future and we’ve set the stage for doing each other some good.

By the way, I think he was happy to hear from me, after all.

So, before you start dreading that stack of inactive accounts, change your attitude.

You’ll be glad you did!

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

A customer wants to exchange a sale item she bought three hours earlier but the store policy states, “All sales are final.” The employee adamantly refuses to exchange the item for the customer.

What is the likelihood that these customers will buy from those stores again? I think it would be safe to say they won’t.

We all know that policies are instituted for a reason – to protect the company and reduce the risk and liability. However, in many situations, policies are put into place to manage a tiny portion of the business – people who look for ways to exploit your business or who try to get something for nothing. Unfortunately, these policies are designed to control the minority rather than the majority. And, as a customer, I highly doubt that you like being told, “That’s our policy.”
There is no question that some people will take advantage of liberal and flexibly policies. However, my experience has taught me that these individuals are far and few between.

Case in point; when I published my first book, I offered an unconditional money-back guarantee to anyone who did not feel the concepts would help them improve their business. My publisher was distraught about this decision, telling me that I was setting myself up to be taken advantage of. Later, I extended this policy to the products I started selling on-line. In the last four years I have sold over 7000 copies of my book and thousands of dollars of other products but I have only issued 2 refunds. Was the risk worth the reward? Absolutely!

In another situation, a participant in one of my public workshop expressed his disappointment because the program did not address his specific expectations even though full details of the program were provided before he registered. While I considered the possibility that he was trying to take advantage of me, I still offered a refund because it made good business sense.

The easier you make it for someone to do business with you, the more business they will generate, providing of course, you offer a good product at a fair price. I firmly believe that flexible policies can help a business increase their market share.

Here is something else to consider. When your policies change (which is not uncommon), don’t force existing customers to adhere to the new policy immediately after it has been implemented. Give them a grace period to help them adjust to the new procedures.

I also think it is important to give employees some latitude. I’m not suggesting that you allow everyone to make their own decision but I do know from experience that most people will make good business decisions if given the opportunity.

Many people are hesitant to do business with someone they have not purchased from in the past. And for good reason, they have been sold goods and services that have not lived up to their expectations. Reduce their concern and hesitation by making it easy and risk-free to buy from you.
One of my first clients expressed concern about doing business with an unknown vendor (me). When she asked what would happen if she wasn’t satisfied with the program I was going to develop for her, I told her that she wouldn’t pay. I even agreed to include this in my contract with her. Several years later, her company is still a client and I have since extended this policy to all new clients.

Another aspect to consider is the fine print you include in contracts. Why force your customers to review paragraph upon paragraph of text that can only be read with a magnifying glass. State your terms up front and believe that the more fine print you have, the more you are trying to hide from your customer.

I remember my wife talking to a computer company we were leasing from after we discovered that we had made two extra payments even though the lease had ended. She was told, “Your contract clearly states that you are responsible for contacting us to terminate the lease.” I have also seen this type of clause for extended warranty programs. Some companies offer a rebate on the warranty if you do not use it. However, the caveats usually require the customer to submit the original receipt within 30 days of the warranty expiration.

Evaluate the policies you have implemented over the years and look at them from a customer’s perspective. They may be costing you business.

© 2006 Kelley Robertson, All rights reserved.

Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales & profitability and motivate their employees. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his newsletter available at http://www.RobertsonTrainingGroup.com. Kelley speaks regularly at conferences, sales meetings, and corporate functions. For information on his programs contact him at 905-633-7750 or Kelley@RobertsonTrainingGroup.com.

In the FTCs proposed rule making official report they have come up with what they believe will be fair to all consumer buyers of Business Opportunities (Biz Ops) and below is an excerpt;

“Reduced Mandatory Disclosures”

“The proposed Business Opportunity Rule contains five mandatory disclosures pertaining to earnings claims, lawsuits, refund policy, cancellation and refund requests, and references. With respect to earnings claims, business opportunity sellers must disclose whether or not they make earnings claims. However, the decision to make an earnings claim is optional. While the disclosures of references and earnings claims retain, for the most part, the current Franchise Rule requirements, the required disclosures for lawsuits and refund requests are reduced from the Franchise Rule.”

Since these are only proposed rules by the FTC for Biz Ops and they are not set in stone as of yet if you are a Business Opportunities specialist or seller you may wish to make your personal input well known to the FTC in a public comment to be considered. Think on this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/