A Basic Introduction to Visual Impairment
October 16th, 2009
Most people overlook the segment in our society who happen to be visually impaired. People have a tendency to group individuals as possessing adequate vision, requiring glasses, or are totally blind. But there is another group of individuals: the visually impaired. What does it mean to be visually impaired?
Visual impairment or vision impairment is loss of vision (to an individual) to such an extremity as to be recognised as being a disability. Such loss of vision results from either disease, trauma, or congenital or degenerative conditions that cannot be corrected through established methods, like surgery, medication, or wearing glasses.
Nevertheless, there are a number of products available for the visually impaired to aid those with visual impairment with their day-to-day life, like Magnification products for the visually impaired, and screen readers to aid those with visual impairment in browsing the internet.
A problem the visually impaired have with bricks-and-mortar shopping is that many outlets do not consider visual impairment, and so frequently disregard the opportunity of getting further sales from this segment of society. For Instance, signs are designed using hard-to-read lettering, store lighting is dim, or the shop is sprawling with products, making it awkward for the visually impaired to walk around. Assisting the visually impaired helps your business as you admit a fundamental section of the population into your range of potential customers.
It is great to know that the government of the UK are recognising the requirements of the handicapped progressively through the The Disability Discrimination Act (DDA).
